You do not need to spend a fortune to build a high-performing makeup collection. The drugstore beauty aisle is packed with products that rival their high-end counterparts in quality, pigmentation, and wear. Here are the best drugstore makeup products that deliver luxury-level performance without the luxury price tag.
Foundation and Base Products
Drugstore foundations have come a long way in recent years. L’Oreal Paris Infallible Fresh Wear Foundation offers buildable coverage, a natural finish, and impressive staying power. Maybelline Fit Me Matte and Poreless Foundation is a cult favorite that provides a smooth, matte finish perfect for normal to oily skin. NYX Born to Glow Foundation offers a radiant finish.
Concealers
The Maybelline Instant Age Rewind Eraser Dark Circles Concealer has been a drugstore legend for years, offering excellent coverage for under-eye circles without creasing. The NYX Bare With Me Concealer Serum provides hydrating, buildable coverage that works beautifully on dry skin. L’Oreal Paris Infallible Full Wear Concealer offers waterproof, transfer-resistant coverage.
Eye Products
The L’Oreal Paris Voluminous Lash Paradise Mascara is widely considered a dupe for Too Faced Better Than Sex mascara, providing dramatic volume and length at a drugstore price. NYX Epic Ink Liner offers a precise, waterproof felt-tip formula. ColourPop palettes offer incredible pigmentation and blendability at an affordable price point.
Lip Products
Maybelline SuperStay Matte Ink Liquid Lipstick is arguably the most long-wearing liquid lipstick at any price point. It stays put through eating, drinking, and daily activities with minimal fading. The NYX Soft Matte Lip Creams offer comfortable matte color in an impressive range of shades.
Cheek Products
Milani Baked Blush is a cult-favorite drugstore blush that rivals high-end baked gelee blushes. It provides buildable color with a luminous, natural finish. For bronzer, the Physicians Formula Butter Bronzer is a staple that offers a natural, sun-kissed glow. The e.l.f. Baked Highlighter provides a stunning glow.